Florian Bourgeois

- Member of the monthly Board of Directors: analytical reports/sales dashboards
- Define and present the strategy to the shareholders/founders
- Achieve the objectives: XXMio€ turnover, margin, stock, rotation, distribution
- Qualify the distribution strategy
- Define the objectives and area for each team members
- Business acquisition in order to accelerate our development on specific markets/canals: research, study, presentation to the Board
- Recruitment, management and motivation of an oversea team: Switzerland, Portugal, UK, Asia. 8 people
- Put the right people at the right place and encourage their skills/talents development

In addition of my KAM International Sales missions:
- Team Management
- Daily coordination of the team’s for the commercial operations
- Development and implementation of a sales management strategy: diet stock project, distribution, markets

Founded by Michel Reybier and Dominique Mottas, Arthur’s Cellar International is a Geneva-based group with and strong expertise in fine wines, champagnes and spirits trading.
The group supplies wholesalers and hospitality industry professionals in nearly 50 countries worldwide, but also private customers (HNWI & UHNWI).

A range of over 4 000 wines and spirits carefully selected. Some of the rarest, most exclusive and expensive wines and spirits in the World.

What is expected of me:
- Buy and sell fine wines & spirits worldwide
- Define and achieve high goals
- Measure and summarize the KPIs
- Maximize the profitability
- Create and develop private/corporate leads
- Travel, meet and develop strong relationships with my providers and clients (on-trade and off-trade)
- Know my clients and the providers to do really specific offers and/or requests
- Satisfy very demanding customers
- Represent the company during high-end private/public events
- Keeping up-to-date on the markets trends and anticipating them
- Keeping up-to-date our CRM and ERP
- Do the quotations, invoices and the follow-up
- Be able to work in a high-pressure and constantly changing market
- Be very organised and reactive

After my experience in this company as Business Developer I had the opportunity to become the new Key Account Manager.

My actual missions are:
- to increase the turnover company by prospecting and upselling
- to increase the margin
- to manage the Salon du Champagne 2018
- to think about the strategy (goals) and business development of corporate & private sales
- event management in Geneva, Lausanne, Basel and Zurich (champagne
tastings, wine and dine, exclusive event with Paolo Basso (Best Sommelier
of the World 2013), boat/private jet wine events with influencers) in order to increase the 1to1 sales
- Develop and maintain relationships with Swiss Trade (hotels, restaurants...) and private

After my experience in this company as Business Developer I had the opportunity to become the new Key Account Manager.

Business Development:
- Define goals and activate development leverages
- Develop private/corporate sales and maximize the profitability: +102% - Establish and develop partnerships with such brands as LVMH, +40 Champagne Houses, private aviation, Tesla, Casino du Lac, caviar & cigar houses
- Manage the budget and the P&L
- Create marketing strategy and participate in its execution
- Measure and summarize the KPIs
- Relationships with Swiss Trade (hotels, restaurants...) and press
- Represent the company during private and public events and develop the network

Event Management:
- Manage planning, operations and logistic
- Organize and conducte tastings and dinners in Geneva, Lausanne, Basel and Zurich for various partners: Lamborghini, LVMH, Lanson, Tesla, P&G, Nestle, JP Morgan...
- Organize Master Classes with Paolo Basso (Best Sommelier of the World 2013), Philippe Thieffry (Chief winemaker of Veuve Clicquot)
- Manage and coordinate teams (Wiine.me, hotel, partners, press)

Thanks to this experience, I strongly developed my autonomy, entrepreneurship behavior, my boldness, my tenacity and my winning spirit. I also had to solve problems with high reactivity and creativity.

Wiine.me is a company specialized in wine distribution (monthly parcels, online, offline).
These parcels are composed by european wines we've selected.

We use to meet our community in Switzerland (Geneva, Zurich, Basel, Lausanne) by organizing private and corporate events. These events are also good opportunities to provide experience and sell wines.

Wiine.me launched in 2014 the Salon du Champagne. The goals of this Salon are:
- To connect the champagne houses (big houses and more exclusive ones) to Swiss Trade an media
- To introduce public to champagne by organizing introduction courses and masterclasses

For 2016, the Salon du Champagne took place in Zurich Metropol and Geneva Beau-Rivage Palace. We've welcomed more than 40 champagne houses (Taittinger, Deutz, Billecart-Salmon, Perrier-Jouët, GH Mumm, Bollinger, De Venoge, Drappier, Minière F&R, Eric Taillet, De Barfontarc, Domaine La Borderie, Pierre Brocard...) and 1500 visitors.
All the champagnes introducing during this event have been tasted by ourselves to garanty a quality level.

My main tasks were:
- to develop the turnover of the company (sales, salon du champagne exhibitors stands, partnerships...)
- Develop the champagne brands awareness and business by connecting them to wine trade (hotels, restaurants, importers...) and public
- Strategy and coordination with the marketing and communication team
- Find new growth levers and ideas (masterclasses, champagne classes...)
- Measure the performance and profitability of the operations
- Mobilisation and management of internal and external ressources
- Animation and development of the network (trade and private)

Thanks to this experience, I strongly developed my autonomy, entrepreneurship behavior, my boldness, my tenacity and my winning spirit. I also had to solve problems with high reactivity and creativity.