photo de profil d'un membre

Florian Bourgeois

Florian Bourgeois - CV Développement Marketing

Résumé

My experiences in Wine (Champagne) Business let me discover the specificities of wines markets.
Indeed, during meetings and tastings (Champagne, Burgundy, Bordeaux, Côtes-du-Roussillon…) I had the opportunity to acquaint myself in winemaking, customer expectations, market codes, sales (BtoB ; BtoC) and negotiation.


Graduated with a Master’s degree in Management ; with a Master of Sciences in Innovation, Creation and Entrepreneurship and with the WSET Level 2 Award in Wines and Spirits.

Really passionate by everything I do, I also wrote a thesis about champagne exports.

Thanks to this experience, my past experiences and to my academic background, I have developed competences in :

- Management
- Sales
- Project leading
- Business Planning
- Business/Marketing Development
- Markets Studies/Analyses
- Luxury markets
- Communication
- Tastings

Expériences professionnelles

Key account & salon du champagne manager

Wiine.me SA , Genève - CDI

De Janvier 2017 à Aujourd'hui

After my experience in this company as Business Developer I had the opportunity to become the new Key Account Manager.

My actual missions are:
- to increase the turnover company by prospecting and upselling
- to increase the margin
- to manage the Salon du Champagne 2018
- to think about the strategy (goals) and business development of corporate & private sales
- event management in Geneva, Lausanne, Basel and Zurich (champagne
tastings, wine and dine, exclusive event with Paolo Basso (Best Sommelier
of the World 2013), boat/private jet wine events with influencers) in order to increase the 1to1 sales
- Develop and maintain relationships with Swiss Trade (hotels, restaurants...) and private

Business developer

Wiine.me SA , Genève - CDI

De Mai 2016 à Décembre 2016

Wiine.me is a company specialized in wine distribution (monthly parcels, online, offline).
These parcels are composed by european wines we've selected.

We use to meet our community in Switzerland (Geneva, Zurich, Basel, Lausanne) by organizing private and corporate events. These events are also good opportunities to provide experience and sell wines.

Wiine.me launched in 2014 the Salon du Champagne. The goals of this Salon are:
- To connect the champagne houses (big houses and more exclusive ones) to Swiss Trade an media
- To introduce public to champagne by organizing introduction courses and masterclasses

For 2016, the Salon du Champagne took place in Zurich Metropol and Geneva Beau-Rivage Palace. We've welcomed more than 40 champagne houses (Taittinger, Deutz, Billecart-Salmon, Perrier-Jouët, GH Mumm, Bollinger, De Venoge, Drappier, Minière F&R, Eric Taillet, De Barfontarc, Domaine La Borderie, Pierre Brocard...) and 1500 visitors.
All the champagnes introducing during this event have been tasted by ourselves to garanty a quality level.

My main tasks were:
- to develop the turnover of the company (sales, salon du champagne exhibitors stands, partnerships...)
- Develop the champagne brands awareness and business by connecting them to wine trade (hotels, restaurants, importers...) and public
- Strategy and coordination with the marketing and communication team
- Find new growth levers and ideas (masterclasses, champagne classes...)
- Measure the performance and profitability of the operations
- Mobilisation and management of internal and external ressources
- Animation and development of the network (trade and private)

Thanks to this experience, I strongly developed my autonomy, entrepreneurship behavior, my boldness, my tenacity and my winning spirit. I also had to solve problems with high reactivity and creativity.

Entrepreneur

l'Arbanne , Rosières près troyes - Autre

De Mai 2015 à Décembre 2015

Integrated in the Young Entrepreneur Center (Technopole de l'Aube en Champagne) as project lead:

Champagne Bars franchise:

- Concept definition: product/experiences/atmosphere/design
- Markets Analysis: national and international Champagne markets
- Market Research (1000 answers): consumption habits and frequency
of wines and alcohols, expected experiences...
- Business Plan and financial planning achievement
- Marketing Plan: analysis of target markets, goals, strategy
- Meetings with professionals: winemakers, Champagne houses owners,
bar manager, oenologist, business leaders
- Master Thesis on Champagne exportation
- Exhibitor at Professional Champagne fair in Geneva
- Meetings with investors
- Bar manager training

Formation complémentaire

WSET Level 2 Award in Wines and Spirits

Wine & Spirit Education Trust - Wine & Spirits

2016 à 2016

-- About the course --

This structured and informative course explored the major grape varieties and important regions that define the world’s key wines. I've learned about production, key labelling terminology and major classifications to help me identify wines with confidence.
A basic introduction to the main spirits categories was also provided as an online video segment and in-class revision exercise.


-- What's covered --

- How wine is made
- What factors influence wine style
- The key white and black grape varieties and their characteristics
- The important wine-producing regions of the world in which these grapes are grown
- The production of sparkling, sweet and fortified wines
- Label terminology
- Tutored tastings of 48 wines
- How to describe wine using the WSET Level 2 Systematic Approach to Tasting Wine® (SAT)
- How to make food and wine pairings
- The principal categories of spirits and liqueurs, and how they are made

Parcours officiels

PGE – Master – 2015 – Master Degree in Management

Langues

Anglais - Courant

Espagnol - Notions

Français - Langue maternelle

Compétences

Développement Commercial et Marketing
Création de Business Plan complet avec : -Executive Summary -Etude de marché (concurrence, clients et non-clients, cibles, enquêtes qualitatives et quantitatives...) -Rétro-planning -Plan financier Mise en place de la stratégie.
Entrepreneuriat et Intrapreneuriat
Création d'un business model innovant dans le cadre d'un concours entrepreneurial. Passage devant jury de business angels, d'experts en marketing et en finances. Chargé de développement intrapreneurial dans une entreprise innovante dans la très haute sé
Teambuilding
Apprentissage du Teambuilding selon la méthode de La Topologie des Talents. Travail en équipe sur des projets avec différents types de professionnels (Designers, Ingénieurs, Marketeurs, Managers, Programmeurs...).
champagne
Manager
Marketing and sales managament
commercial
sales
wine
vin
entrepreneur

Centres d'intérêt

  • Sports de combat
  • musculation
  • musique
  • lecture
  • théâtre
  • œnologie
  • gastronomie
  • horlogerie.